Three Things High-growth Biotechs Often Miss When They’re Ready to Expand
Biotech, Branding, Business Websites, Life Science, life science marketing
Your biotech company has a solid business behind it. Growth can feel both exciting and daunting. You want and need to get this phase of your business right.
You’re no longer at the stage of proving that your science has potential. You’ve already built credibility. You may have investment, partnerships, promising data, a growing team, and conversations opening up across new markets.
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Life Sciences Websites: 5 Reasons Why it is an Investment Not an Expense
Business Blogging, Business Websites, Life Science, life science marketing
Wondering what the big deal is about having a professionally produced website or what impact it can have on your biotech or healthcare business?
You’re not alone.
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You Need Life Sciences Website Experts with a Flair for Detective Work
Biotech, Business Websites, Life Science, life science marketing, startup high growth, Web Design
You need a team of life sciences experts with a flair for detective work. There are challenges when developing and designing a website for the life sciences sector.
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The Importance of Branding for Early-Stage Healthcare Companies
Branding, healthcare, HealthTech, life science marketing, narrative, startup high growth, storytelling
Innovation Forum Interview. Building brand recognition is a long-term endeavour.
If you're a startup founder looking to attract partners, especially large companies and firms, the way your brand speaks to them will drive their first impression of your company.
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Google Analytics 4 Replaces Universal Analytics – How Does This Impact Your Digital Marketing
Content Marketing, Conversion Optimisation, Search Engine Optimisation
Google Analytics 4 replaces Universal Analytics from July 2023. What does the change mean for your website and digital marketing? Web analytics is essential for all businesses who wish to drive business from their website, including the life sciences sector, whether you have an e-commerce or business website. Google Analytics tracks data and website activity, providing…
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The Power of Messaging for Successful Life Science Ventures
Biotech, Branding, Content Creation and Promotion, Content Marketing, Conversion Optimisation, copywriting, Life Science, life science marketing, narrative, storytelling
Headings, subheadings, callouts, pull quotes, calls-to-action. Messaging is one of the primary strategic stages of your content-led life sciences website project, that sits with all of your communications. We hear a lot about the importance of website content. We also know that content helps to drive a business towards its goals. But we seldom hear about messaging.
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Early Investment in Branding is the Key To Success for your Life Sciences Startup
Branding, Business Websites, Life Science, scale-up, startup high growth, storytelling
In a recent analysis of startup post-mortems, CB Insights identified 12 common reasons why startups fail – and creating a unique, compelling and coherent brand identity can go a long way to addressing some of the big ones.
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FemTech – A Digital Revolution Transforming Women’s Lives
Content Marketing, Digital Health, Health Technology, HealthTech, User Experience
With around 50% of the global population as target customers and market potential above $75 billion by 2025, the Women's technology health market is rapidly evolving and growing. In 2020, there were more than 1000 start-ups in addition to established tech companies in the FemTech market, all creating products and technological solutions to address women's health care needs.
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Back to the (bio)future 2
Biotech, Guest Article, healthcare, Life Science
[Guest Article] It’s time again for a look at what the year ahead may bring for the Health and Life Sciences industry.
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The Future of UK Life Sciences – What is the Vision?
Life Science, Online Marketing, Web Design
Every industry faces significant disruption and change due to the pandemic. However, the Life Sciences sector was one of those hardest hit. The sheer demand for critical care and personal protective equipment, monitoring and testing technologies, vital medicines, and vaccines meant Life Sciences were under pressure to produce or source products at an unprecedented rate safely.
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