Biotech marketing conferences and trade-shows are key rally-points in life science and biotech company strategies. They are the opportunity for your company to create an in-person meeting and network with customers, potential new customers and people who still haven’t heard of you yet. With conferences no longer happening on the ground what you can do to simulate these benefits to support exposure and momentum in your biotech marketing business strategy?

In the past, a press release in the right place could make you stand-out, get reasonable enquiries and built a sales campaign with results. Press releases or press advertising usage was due to reliance on scientific audiences reading printed materials to get to know you. Let's face it, traditional PR is dead. So what should you do instead?

Why invest in SEO marketing for your life science business or organisation? In a world where everything is online, SEO is a must. SEO influences many aspects of your life science commercial business – from increasing traffic to your website and visibility to building your life science or biotech brand.

Attract Candidates, Recruit the best. When it comes to attracting the best talent for your business or organisation, we understand that the life science and biotech sector is a competitive and fast-moving space. Job specifications can change at speed, according to scientific or medicinal developments and discoveries, and as a result, top talent to fulfil emerging roles is always in high demand.

Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences. The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.

Photography for your life science website is a critical element of the design impact of your online presence. Unique photography produced specifically for your website project will ensure your website is unlike anyone else's. But how do you get photo's you need?

Linkedin for Life Sciences. Part 1. Traditionally, the life sciences sector has been slow on the take up of digital marketing platforms – despite being one of the most innovative and technical disciplines. Linkedin is particularly relevant for life sciences and healthcare, with the focus here being more 'business-centred' it's a powerful place to share your story, make connections and find the best talent.

Perhaps you need to develop a strategy to move your biotech business forward and don’t know where to start? How often have you seen well-formulated strategies fall by the wayside?

No matter where or how your organisation began, no matter what the spark that brought it into being, the story that sits behind your life science business is unique.

Making your business stand-out and demonstrate its remarkable potential is a challenge even at the best of times. So how can you sustain that in a time when major social events create a significant shift in a person’s “normal” day to day priorities?

Our expertise is giving your life science business what it needs to connect with your audiences 24 hours a day, 365 days a year. Global events mean this could be more important than ever. What can you do at this point to keep your business active and engaged with audiences?

Life Science conference postponed? Life science conferences and exhibitions can be necessary but expensive dates in your business calendar. There’s the required investment in travel – be it by car, train or plane, the cost of hotel accommodation – and the need to take time away from your business.

As a life science design agency, we understand that when it comes to marketing your life science or biotech business, one of the most valuable resources that you and your life science marketing team have is your time.

Making time to talk. Conversations, chatting, personal connections, creating a dialogue… these are the lifeblood of building any business. People buy from people. Online and digital can feel distant, a little impersonal. Arttia Creative is here to change that, it’s what we do every day for our life science clients.

At Arttia Creative, we understand the fast-moving nature of the life sciences sector and the constant demands you face to create and distribute effective promotional materials – from engaging and up-to-date brochures to eye-catching life science exhibition support materials.

Here at Arttia Creative, we apply our creative experience and communication skills to help CEOs and innovators like you to build and grow successful life science and biotech businesses. Are you ready to grow your life science business?

Arttia Creative specialises in working with visionary entrepreneurs in the fields of life science and biotech. Why? Because we understand the complex and many-layered challenges faced by professionals in these fields - and we know we can help.

Life Science and Biotech is a fast-paced, innovative and exciting sector. The pace of change is an inherent part of the life science landscape. Something you need to reflect as a business. Here are at least 3 missed opportunities with an outdated life science website.

Working with high-growth biotech businesses we know how critical creative design and high-quality content is for a successful website and digital strategy. As biotech marketers and business development managers, you need to leverage every possible marketing strategy to achieve results.

In our previous Life Science Conference article, we shared our team's industry experience and tips on how to get the most value for your company attending a life science conference. Included in that was a simple question that we’ll explore in more detail.